Our Approach

To offer a long-lasting and sustainable wardrobe, the first thing we must secure is quality. There is no doubt that the most responsible way within the fashion industry today is to design and produce garments that people will use over and over again for a long time.

The longevity of the garments is also affected by how you care for them. By using durable materials that are easy to

care for and giving guidance on how to wash and care for your garments, we hope to help you do that in the best way.

We hope that our garments will have many lives and encourage you to sell your garment second hand or give it to charity if it doesn't suit you any longer.

Read our full sustainability report here.

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