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Our approach

To offer a long-lasting and sustainable wardrobe, the first thing we must secure is quality. There is no doubt that the most responsible way within the fashion industry today is to design and produce garments that people will use over and over again for a long time.

The longevity of the garments is also affected by how you care for them. By using durable materials that are easy to care for and giving guidance on how to wash and care for your garments, we hope to help you do that in the best way.

We hope that our garments will have many lives and encourage you to sell your garment second hand or give it to charity if it doesn't suit you any longer.

Co-operations

We co-operate with several organizations to secure that we can reach our vision to create responsible fashion from all aspects:

AMFORI/Bsci An organization that works to promote and secure the social standards within the textile industry. According to their Code of Conduct, factories are audited and we follow up regularly to make sure needed improvements are made.

The Swedish Textile Initiative for Climate Action A group of Swedish and Scandinavian companies that joined forces to aim for our industry to be climate neutral by 2050.

“The Chemical Group” This group within the Swedish research center SWEREA supports textile companies in their management of chemicals within their supply chain. All our suppliers have to sign our lists of Restricted Chemicals, following the European legislation (REACH). To make sure that all suppliers are following the rules, we test our materials at accredited laboratories.  

Human Bridge  &  Used By Clothes that are not possible to sell (claims, samples, etc.) are given to charity. We encourage our customers who don’t want their garments any longer to give them to charity or sell second-hand.

Materials

Organic cotton Cotton is the most common fiber used in the textile industry. It is a natural and renewable fiber. It is soft, breathable, and easily absorbs moisture, making it very comfortable to wear. Nevertheless, it is known, that the cultivation of conventional cotton has a high impact on the environment due to the use of chemicals, pesticides, and water.

Organic cotton is grown using alternative methods that have less impact on the environment. It is also not genetically modified.

We try to use organic cotton as far as possible — now the whole range of jerseys is made in organic cotton.

Silk Silk is one of the most exclusive materials available — it has a fantastic sheen and a soft hand feel. It breathes and gives you a comfortable feel in both hot and cold climates. It is a renewable natural resource and biodegradable. Silk doesn’t attract moisture and dirt in the same way as a cotton garment and doesn’t need to be washed as often. Many times, it is enough to spot clean, air, or steam your garment. When you need to wash it, hand-wash in cold water and always use a detergent for delicate fibers/silk wash. Common detergents often contain enzymes that destroy the silk fiber. Silk garments may feel a bit "harsh" after washing but become shiny and soft after you steamed/ironed them. Our beautiful silk blouses are produced in India.

Ceramica® Our suits are made from a material called Ceramica®, produced in Oporto by the Portuguese supplier Riopele. It is a mix of polyester, viscose, and elastane and is known to be of high quality. It is breathable, soft, fluid, and very comfortable to wear. It is durable, wrinkle-resistant, and easy to care for. All our suits are produced in Portugal.

Wool Wool is a material that is fantastic from many perspectives. It is natural and renewable, long-lasting, comfortable, and beautiful. It is naturally soil and odor repellent and doesn’t need to be washed often. Our coats are made in a high-quality wool fabric mixed with a small part of polyester to strengthen the fabric and make it more durable. Our wool fabric is made in Portugal and also the manufacturing of our wool coats.

Fur & leather Fur and leather are an important part of our assortment. They are natural materials that last — when you invest in a leather jacket or fur coat, it is likely to believe that you will cherish that garment in your wardrobe for a long time. As members of Fur Free Alliance, we only work with leather and skins from animals bred for the food industry, such as sheep and goats.

We work with trustworthy suppliers who have proven to have a high-quality standard. The tannery for leather is located in Turkey and is a member of the "Leather Working Group" - an organization promoting environmental compliance within the leather industry. The tanning process is always chrome-free. All our leather garments are made in Turkey and the furs in China.

We follow Fur Free Retailers' definition. Fur in the Fur Free Retailer Program refers to any kind of animal skin that comes from animals raised or hunted and killed with the main purpose of their fur. For example, mink, foxes, rabbits, chinchillas, coyotes, sable, and racoons.

Fur does not include:

  • Leather, with or without hair, where the animal was raised and killed primarily for the meat. Example: leather from cattle, elk, horse, deer, sheep, goat, and reindeer.
  • Material cut, shaved or combed from live animals. For example wool, angora, and cashmere.
  • Synthetic material that imitates fur.

The following are always considered as fur for animal ethical and/or animal welfare reasons:

  • Fur from karakul lamb (Persian fur)
  • Fur from rabbit
  • Fur from dog and cat
  • Fur from seal
  • Fur from marten

In some cases, it is difficult to determine what counts as fur and not. The rule that fur means animals that are bred solely for their fur is superior. But there are borderline cases. For example, some kinds of rabbits are born both for the meat and for the coat. Several wild animals, such as coyotes, beavers, and raccoons, are sometimes hunted for other reasons than for their fur, but also the coat is economically valuable and used. For some animal species, such as marten, the breeding and hunting methods are unclear or vary between different countries. Therefore, the animal's skin and hair are considered fur for safety.

Cashmere Cashmere, the fiber from the underdown of a goat, is known as the finest and most luxurious of all wool-fibers. It is super soft, silky, and warm. Each goat produces only a few ounces of wool per year and it takes a minimum of two goats to make one sweater, hence the higher price!

Since the cashmere fiber is so soft and delicate, you need to treat your cashmere garments with care! It will have some pilling in the beginning, but it’s easy to remove with a wool-comb and will decrease with time. Make sure to always use wool-detergent when washing. After wash, re-shape with iron with steam at a low temperature. The cashmere we use originates from Mongolia and the production is in China.

Alpaca Alpaca is one of the most exclusive kinds of wool. The fiber is very soft, light-weight, durable, luxurious, and silky. It's about 30% warmer than other wool types.

The price is high since one animal only produces approximately three kilo wool per year. Alpaca is seen as more sustainable wool than fibers coming from goats and sheep since their soft, padded feet are gentle on the terrain and they graze without destroying root systems of the grass.

Garments made in alpaca will always lose some fiber in the beginning — this will stop after wearing the garment for a while. We mix alpaca with other fibers such as wool, polyamide, and polyacrylic to get a yarn durable, less compact, and with its special characteristic structure.

Mohair Mohair is a fiber from the Angora goat. It has a high luster and sheen and great insulating properties. We use it in a blend with cotton, nylon, and wool to make the yarn lighter, fluffier and stronger.

Garments made in mohair will always lose some fibers in the beginning — this will stop after wearing the garment for a while.

The mohair we use originates from South Africa and comes from growers that subscribe to the South African Mohair Industry’s Sustainable Guidelines, assuring fair treatment of animals and the practice of holistic and sustainable farming. The goats are not subject to mulesing since this is illegal in South Africa.

Read more at Mohair South Africa.

Merino/Yak Merinos are considered to have the finest and softest wool of any sheep. In our yarn, it is blended with yak fiber that has a softness comparable to cashmere. The merino wool yarns we use are guaranteed to be mulesing-free.

Lyocell/Tencel ® Lyocell fibers produced by LENZING are produced via an advanced ”closed-loop" solvent spinning process, with minimal impact on the environment and economical use of energy and water.

Lyocell is made from cellulose found in the wood pulp, which has been harvested from tree farms.

Tencel® is a registered trademark of fabrics from the fiber called Lyocell. It is a natural fiber with a flattering drape and is soft, luxurious, breathable, and naturally wrinkle-resistant

Read more here.

Linen Linen is one of the oldest fabrics to be used for garments. It is a beautiful, luxurious material with high breathability, making it perfect to wear in the summer!

Linen fabric is derived from the Flax-plant and offers a more sustainable alternative to cotton or polyester. Flax is a crop that grows quickly even in poor soil and it requires less volume of pesticides and fertilizers compared to conventional cotton. It is generally rainfed and does not require irrigation.

As an extra benefit, linen has a natural resistance to moth!

Denim Our denim is developed by our team of designers and pattern makers to have the ultimate fit, using a high-quality fabric with a small percentage of elastane for the perfect comfort. The denim is produced in a small factory in Urbania, Italy, proven to have high-quality standards.

We do not accept any production processes harmful to the environment or the workers therefore, methods like sandblasting are banned.

Packaging

We are using recycled fibers in our paper packaging to take part in a circular economy. Recycled fibers can be reused and come from a renewable energy source — wood. Our boxes come from a supplier who is ISO 14001 certified. All our packaging is produced in Europe.

We are climate compensating for all carbon dioxide emissions caused by the manufacturing of the packaging for our web sales. Our compensation goes to producing solar power in the district Bhilwara in India, contributing to a fossil fuel-free powerline. This region is not far from New Delhi, where we are producing some of our garments, and hence can see with our own eyes the problems that fossil fuel causes. This project prevents emissions of about 8,700 tonnes of carbon dioxide each year.

Supply Chain

To reach our vision of creating responsible fashion, we must choose our manufacturers carefully.

They must all sign and comply with our Code of Conduct, being open for audits and willing to actively work towards improvements. They must fulfill our demands of product quality, delivery performance, and environmental and social standards.

Today we work with 11 suppliers in 6 countries, all of them selected for their special skills to make sure we have the right product in the right place! Our design and production team is visiting all of them regularly to develop the collections and follow up on production.

Production Countries

Hunkydory doesn’t own any factories of its own instead, we have our garments produced by carefully selected suppliers who can fulfill our high demands on the quality of the product as well as our social and environmental standards. Our philosophy is to have long and close relations with our suppliers and to develop our product in close co-operation with them.

We work with factories in Portugal, Italy, Morocco, Turkey, India, and China.

Portugal Portugal is one of the European countries that still have a thriving textile industry. They have a long tradition of developing beautiful high-quality materials. The factories in general in Portugal are very advanced when it comes to new technique and environmental standards. Other advantages are the short lead-times for both transport and production and the possibility of producing lower quantities.

The production of our beautifully tailored suits and coats, as well as our jersey, are examples of products we make in Portugal. All our production in Portugal is made through a local production agent. They keep daily contact with all our suppliers and visit them on regular basis to make sure everything is running.

Portugal is considered a ”low-risk” country, and we don’t perform 3-party audits. All suppliers are visited by the Hunkydory staff and they must sign and comply with our Code of Conduct.

Italy Italy is a country well-known for its textile industry. There is no other country that is as good in denim production as Italy. Our manufacturer is located in Umbria and is well-known for high-quality standards.

Morocco In Morocco, we work with one supplier of knitwear. It is a small family-run business with very high skills. Morocco offers the possibility to work with high-quality European yarns, with shorter lead-times compared to Asia, and with reasonable prices.

The factory has been audited many times by Fair Wear Foundation, BSCI, Sedex, and WRAP. They have been awarded the WRAP GOLD Certificate of Compliance.

Turkey Turkey is a country well-known for its leather production. The factory we work with is a small business located in Istanbul. Working with many high-end brands, they can secure very high quality. They have been audited by BSCI with very good results.

India India is a country with a long tradition of textile production. The workers are highly skilled and experts in handcraft. We work with two factories, one for woven blouses and one for jerseys. Both are newly built with high standards. Audits have been done by Fair Wear Foundations and BSCI and in one of them, we have also arranged training in Workers Rights and prevention of sexual harassment.

One of the factories is about to be certified as the first ”Green factory” in the area, having high environmental standards with solar cells, a system to harvest rainwater, and much more.

China China has one of the world's longest traditions of textile production — sometimes mistaken for low-price equal to low quality. This could not be more wrong! On the contrary, some of the world’s most advanced factories are in China. They have highly skilled workers and no country can beat China when it comes to handcraft and details. We produce various products in China — knitwear, light wovens, and outerwear.

The factories we work with have a high standard when it comes to product quality. They work with several European brands that have very high demands on both social and environmental standards, and they have been audited many times by organizations such as Fair Wear Foundation, BSCI, and WRAP.

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