Live Shopping

Denim is in our DNA

October 28, 2021

On October 28, we hosted a special Live Shopping event, completely focusing on denim. Our in-house denim expert Kirre inspired us with lots of new ways to style denims, gave tips on how to find your perfect pair and we learned how to best care for them. We dare to say denim is in our DNA. The fabric, the fits, and the washes – it’s our thing. You can still watch the live by clicking the link below.


"Every day is a good day when you wear your favorite jeans. Hunkydory denim offers a customized fit by weaving elastic fabric into the more structured cotton fibers."

What denim styles do Hunkydory offer?

  • Alain Slim Denim, a true Hunkydory style with zip details at the back. Regular waist, slim leg, comes in 5 washes. Just unzip to vary the look.

  • Matt Flared Denim, a good classic style that never goes out of time. Regular waist, flared leg, comes in 5 washes plus a corduroy. Do you dare?

  • Set Straight Denim, a new style for us! High waist and straight leg, available in 2 washes. Perfect if you're not used to the regular waist!

  • Max Cropped Flared Denim, a bit shorter but still so chic. Regular waist, cropped flared leg, available in 5 washes. What's your favorite?

  • Jesse Flared Denim, don't worry if they are too long - the hem is raw and it's ok to step on them. Regular waist, flared leg, comes in a classic Mid Blue wash.

  • Jessie Flared Denim, the Jesse Denim but in the off-white wash. Regular waist, flared leg and of course the raw hem.

How do you take best care of denims?
If you’re old school, you wouldn’t wash them at all. However, reality is a bit different and sometimes we have to. Wash your denims inside out on 30 degrees. Never tumble dry, but line dry. If you don’t wash them too often and care for them, they will last a lifetime!

Where are the Hunkydory denims made?
We're proud of our denims and they are all produced in a small factory in Urbania, Italy.

"We’re all for the long silhouettes. If you’re in-between two sizes, go for the longer ones and don’t be afraid to step on them a bit. If they are too long, just put on some heels!"

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October 1, 2020


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