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At Hunkydory, you can shop timeless yet modern clothing online and in our stores. We focus on a simple style that lasts season after season and regardless of trends. It's a style that can be worn by women of any age — a sophisticated and elegant style but always with an effortless touch. We are inspired by the style icons from the seventies and '70s fashion in general, as well as a Parisian style.

The Hunkydory collections are made to all match together, and we have several styles that extend over seasons. The simple style with a harmonious color palette makes our garments perfect for building a capsule wardrobe. Start by finding the perfect basics, the capsule wardrobe essentials, and then add some pieces that bring out your personal style.

Hunkydory strives to be a responsible fashion brand. Our main focus is creating garments that last, both when it comes to quality and style. A sustainable mindset is a foundation in everything we do, from our strategy all the way to our day-to-day work. We work with sustainable materials such as organic cotton and sustainable viscose. You can read more about how we work to be a responsible brand here.